Jenny Liu

Jenny Liu is a seasoned professional with extensive experience in sales strategy and operations across several prominent companies. Currently serving as the Head of Customer Strategy at Asana since August 2024, Jenny has previously held significant roles, including Director of Revenue Strategy and Operations at BetterUp and Senior Manager of Sales Strategy & Operations at LinkedIn. At LinkedIn, Jenny led initiatives for new product launches across multiple product lines and was instrumental in developing GTM strategies post-acquisition. Additional experience spans roles at Gusto, Box, and Wildfire Interactive, among others, focusing on strategic implementation, operational optimization, and data analysis. Jenny Liu holds a B.S. in Economics from UC Irvine and furthered business management knowledge at HKUST Business School.