Njambi Mahinda

Njambi leads and develops the Marketing, Communications, and Growth functions for Asante Financial Services Group, Through performance-driven marketing and strategic brand and communications activities, she is continuously building the Asante FSG footprint and enhancing customer conversion. As the is marketing lead she has worked to identify opportunities for accelerated growth which is key for Asante FSGs vision mapping.

In her previous role, Njambi worked at a local bank that was recognized for its innovative products for the SME sector in Kenya. She has also worked in various sectors such as Media, Advertising, and Outdoor Living.

Njambi Mahinda holds a Global Executive Master of Business Administration from the United States International University in partnership with the Frankfurt School of Finance and Management. She also holds a Bachelor of Arts in Journalism and PR from the same university.