Tairth Martinez

Tairth Martinez is an experienced professional with a strong background in digital marketing and product management within the insurance and consulting sectors. Currently serving as the Director de Productos y Canales Digitales at Aseguradora Solidaria de Colombia, Tairth is responsible for monetizing digital channels. Previously, Tairth held positions including Jefe de negocio canal Digital at Seguros Falabella, where responsibilities included defining SEO and SEM strategies, and Director de desarrollo de negocios at Numentors, focusing on entrepreneurship programs in Colombia. Educational qualifications include a Master's in Dirección de Marketing from CESA and a Bachelor's in Business Administration from Pontificia Universidad Javeriana.