Ariel Samara

Ariel Samara has a diverse work experience spanning over two decades. They began their career in 2001 as an Interactive Designer at Scudder Investments. They then worked as a Freelance Interactive Designer at Blue Cross and Blue Shield Association in 2005. From 2006 to 2008, Ariel served as an Interactive Art Director at Socrates Media. In 2008, they transitioned to working as a Freelance Interactive Art Director and Marketing Consultant at Asamara until 2011. During the same period, they also worked as a Freelance Interactive Art Director at Abelson-Taylor in 2011. From 2011 to 2015, Ariel held a role as an Email Developer and Interactive Designer at GE Capital (now Synchrony Financial). They then joined Merkle in 2015 and held various positions, starting as a Senior Email Developer from 2015 to 2017, then as a Lead Email Developer from 2017 to 2020, and eventually as a Lead Salesforce Marketing Cloud Architect from 2020 to the present. Finally, in 2022, Ariel joined ASICS Digital as a Technical Product Manager, CRM.

Ariel Samara earned a Bachelor of Fine Arts degree in Graphic Design from the University of Illinois Urbana-Champaign, attending from 1995 to 2000. In addition to the degree, Ariel has obtained certifications including Dynamic Yield Personalization Expert from Dynamic Yield in October 2022, Salesforce Certified Marketing Cloud Consultant from Salesforce in January 2021, and Salesforce Certified Marketing Cloud Email Specialist from Salesforce in December 2017.