Sherry Liu

Sherry Liu is a Lead Consumer Insights Analyst at ASICS Digital, a position held since May 2023, after serving as a Senior Consumer Insights Analyst. Prior experience includes roles at Northeastern University as a Digital Knowledge Analyst and a Consumer Insights Co-op at ASICS Digital. Sherry's internship background encompasses media skills development with Weber Shandwick, market research at JUMPWatts focusing on last-mile delivery solutions, and film and TV market research at NetEase Games. Educational qualifications include a Master of Science in Human Factors from Northeastern University and a Master's degree in Marketing Communication Research from Boston University, alongside a Bachelor's degree in Insurance and Risk Management from Zhongnan University of Economics and Law.