Madison Baker

Global Marketing Manager, Core Performance Sports & Apparel at ASICS

Madison Baker is a skilled marketing professional with extensive experience in digital strategy and brand management. Currently serving as Global Marketing Manager for Core Performance Sports & Apparel at ASICS Corporation since May 2023, Madison previously held various marketing roles at Old Navy from May 2017 to April 2023, including Marketing Manager and Associate Marketing Manager, focusing on digital and social strategies that significantly increased audience engagement. Prior experience includes working as an Associate Producer at Collectively Inc, managing marketing campaigns across notable brands, and earlier roles at W.B. Mason Company Inc, Rue La La, and J BRAND. Madison holds a Bachelor of Business Administration in Marketing from Fairfield University and has also studied at Regent's University London.

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