Laura Reed-Orr

Director Of Catering Event Planning & Customer Success at ASM Global

Laura Reed-Orr has a diverse and extensive work experience spanning over several industries and roles. Starting in 1994, they co-owned and managed an entertainment management company called S.C. & Max Management, focusing on personal management and contract negotiation for actors, comedians, and casting directors. In 1997, Laura worked as a real estate appraiser at Barnard Appraisals, assisting the team in appraisal work for residential properties.

From 2000 to 2006, they joined The Ritz-Carlton Hotel Company, L.L.C., where they excelled in various roles in banquets, conference services, and fine dining. Laura catered events for a highly distinguished hotel and was part of a dedicated team focused on providing exceptional guest experiences. In 2007, Laura shifted their career to the construction industry as a site superintendent at Gordon Orr and Associates. Laura managed construction sites, ensuring timely and budget-friendly project deliveries for new hotel constructions and renovations.

In 2009, Laura moved back to the hospitality industry as a food and beverage operations manager at SMG | Worldwide Entertainment & Convention Venue Management. Laura oversaw food and beverage operations for convention center catering companies, managing inventory, catering, and alcohol services for various events. Laura continued their journey with SMG, eventually becoming the director of food and beverage from 2011 to 2019. In this role, Laura provided direction for daily hospitality operations and inventory of convention center catering and sales companies, catering to large-scale events and clients such as Microsoft and Salesforce.

In 2010, Laura briefly worked at the Mississippi Museum of Art as the director of catering and sales, where they directed catering, restaurant, and operations managers and negotiated contracts to increase productivity and profits. In 2019, they joined Compass Group as a district manager with Eurest, supporting the Boeing contract. Laura had multi-unit oversight of a high-profile corporate dining and catering operation, handling finances, HR, and quality assurance responsibilities.

Most recently, in 2021, Laura joined Official ASM Global as the senior director of food and beverage operations/sales. In this role, they hold a senior leadership position, overseeing food and beverage operations while driving sales initiatives.

Overall, Laura Reed-Orr's work experience showcases their versatility and expertise in various industries, particularly in hospitality, construction, entertainment management, and real estate appraisal. Their roles have emphasized leadership, operational management, customer service, and financial acumen.

Laura Reed-Orr has a diverse education history, with a focus on various fields of study. Laura attended Université Paris-Sorbonne from 1988 to 1989, where they studied Art History, French Language, and Theatre Arts. In 1998 to 1999, they obtained an Appraiser Certificate from Real Estate Trainers in Los Angeles, specializing in Real Estate Appraisal. Prior to that, from 1986 to 1989, Laura attended Fullerton College, where they pursued studies in Political Science, Government, and Fine Art. Laura furthered their education at California State University, Fullerton from 1989 to 1990, focusing on Political Science and Government. In addition to their academic achievements, Laura has obtained several certifications, including ServSafe - Manager from the National Restaurant Association in January 2021, a Washington State Liquor Board Permit from the Washington State Liquor and Cannabis Board in December 2018, and a Washington State Food Worker Card from the Washington State Department of Health in January 2021. Laura also holds a CPR Certified Heartsaver AED certification from the American Heart Association, although the specific month and year of obtaining this certification are not provided. Another certification they have is TIPS Certified, but the institution and the date of obtaining it are unknown.

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