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Manuel Ferretto

Sales Director - Partnerships (italy) at ASM Global

Manuel Ferretto has a diverse work experience in the sports and event management industry. Manuel is currently working as a Sales Director - Partnerships for ASM Global, a leading venue management company and producer of live event experiences. In this role, they oversee the sales and partnerships in Italy, managing a large portfolio of premier venues around the world.

Prior to this, Manuel worked as a Sales Account Manager at RCS Sport from 2019 to 2023. During their time there, they were responsible for managing sales accounts and contributed to the success of the company in the sports industry.

Before that, Manuel worked at Hellas Verona FC from 2014 to 2019 as a Sales & Partnerships Account. Manuel reported to the Commercial Director and their responsibilities included managing the Sales and Partnerships Department. Manuel gained extensive experience in all aspects of the deal-making process, including lead research, negotiation, contracting, and benefit delivery. Manuel also played a key role in corporate hospitality sales, visibility strategy development, and sponsors account management. Additionally, they managed special projects and represented Hellas Verona FC in various institutional events.

Manuel started their career as a sports journalist and redactor at Infocalcio.com - Jalsport.it, where they covered events related to A. C. Milan venues from 2010 to 2015. Manuel also served as Paris Saint Germain's delegate at the 22nd edition of the International Tournament of Abano Terme in 2013 as part of the Organizing Committee.

Overall, Manuel Ferretto has a strong background in sales, partnerships, and event management within the sports industry.

Manuel Ferretto began their education in 2012 at the Università degli Studi di Padova, where they pursued a bachelor's degree in Economics and Management. Manuel then moved on to Università Ca' Foscari Venezia in 2012 and completed a Master's degree in the Management Department with a focus on Marketing and Communication from 2012 to 2014.

In 2013, Manuel Ferretto also enrolled in a Master International program in Sport Management at Università degli Studi di Parma and Università degli Studi di San Marino. This program specialized in Strategy and Planning of Events and Sports Facilities.

Most recently, in 2022, Manuel Ferretto joined the RCS Academy to pursue a Master's degree in Sport Marketing, which they are currently undertaking.

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