Chris Williams

Chris Williams is an experienced professional in commercial leadership with a strong background in the consumer goods and pet care industries. Currently serving as Chief Commercial Officer at Assisi Pet Care since February 2025, Chris previously held the position of Global Commercial Director at TRIP from October 2023 to February 2025. Prior roles include Commercial Director and Head of Grocery, Discounters & Ecommerce at Danone Waters, and Head of Business Unit at Johnson & Johnson. Chris also held various leadership roles at Lucozade Ribena Suntory, Kao Corporation, L'Oréal, and Alberto Culver, which encompassed key account management and business development across multiple channels.