Erika McGrath

Erika McGrath has a diverse work experience spanning various roles and industries. Erika is currently the Vice President of Salesforce Data Cloud + MarTech at Astound Commerce, where they are responsible for growing strategic accounts and exceeding revenue targets. Prior to this, they worked as an Engagement Manager at Astound Commerce, where they developed innovative commerce experiences for global brands. Erika also served as the Director of Business Development at CMO Labs, a customer data company specializing in marketing strategies and implementations. Additionally, they have experience as a Business Development & Sales Strategy Consultant at Acceleration Labs LLC and as a Business Development Consultant at Groove and SocialTools.FM. Earlier in their career, Erika worked as a Business Development Director at Alliance Network Group (ANG) and as a Sr. Business Development Manager at CNET Networks. Erika started their career as a Media & Communications Analyst at Gartner.

Erika McGrath has a BA in Economics and Art History from the University of California, Berkeley. Erika also obtained a degree in Business Administration and Management from the University of California, Berkeley Extension. Additionally, they completed a Digital Marketing Specialization in Digital Analytics for Marketing Professionals at the University of Illinois Urbana-Champaign. Erika McGrath has several certifications, including Salesforce Certified AI Associate, Salesforce Marketing Cloud Personalization Accredited Professional, and Salesforce CDP Accredited Professional. Erika also holds certifications in Salesforce Certified Marketing Cloud Email Specialist and Dataroma Admin Certification (Level 1) from Datorama, a Salesforce Company. Lastly, they have a certification in Tealium TIQ, but the obtained year is not provided.