Iván Jiménez Lastra

Iván Jiménez Lastra is a seasoned digital marketing and analytics professional with extensive experience in client management, web analytics, and digital strategy development. Currently serving as a Senior Analyst at Astound Digital since November 2021, Iván has demonstrated a commitment to client satisfaction and has successfully executed digital analytics projects for over 20 global clients. Iván's freelance work has resulted in the deployment of numerous Google Tag Manager and Google Analytics solutions for various high-profile companies, alongside the creation of multiple e-commerce websites. Previous roles include Web Analytics Strategist at Dentsu Creative, where significant data collection enhanced user profiling, and Digital Marketing Director at REDES ORION, overseeing effective marketing campaigns. Iván holds a Bachelor’s Degree in Marketing and International Business from Universidad Sergio Arboleda.