Fernando Hernández

Fernando José Hernández García is a seasoned executive with extensive experience in the IT sector, innovation, and digital transformation. Currently serving as the CEO and Founder of Aszendit since May 2021, Fernando previously held the position of Experience Business Manager at Amaris from June 2019 to May 2021, where responsibilities included management strategies focusing on Agile Methodologies, UX, and various technology-driven solutions. As the Co-founder and CEO of Bamboom, Fernando developed the company's vision and market strategy from August 2015 to August 2016. Earlier, as the Founder and CEO of Bok Classy Fashion Industry, recognition came through participation in the Banco Santander “Yuzz” Program and the NEXOSTART investment initiative. Fernando holds a Master's degree in Management from IE Business School and a Bachelor's degree in Business Administration from Universitat d'Alacant.