Meir Marciano has a diverse and extensive work experience. Meir is currently the Director of Marketing at Atidot, where they lead the marketing strategy formulation and execution, focusing on B2B outreach to life insurance companies in the US. Prior to that, they worked as the Vice President Digital Media at Zarmon Group Ltd, where they developed digital strategies for clients and led digital campaigns across various advertising platforms.
Before Zarmon Group, Meir served as the Head of User Acquisition at GuruShots, managing user acquisition activities and analyzing large-scale data for campaign optimization. Meir also worked as the Digital Marketing Director at Blue Sky Bio, LLC, where they defined and executed B2B marketing strategies and managed SAAS marketing campaigns.
Meir has also been involved in consulting early-stage startups in Israel's Chief scientist Accelerator program and worked as a Facebook PPC Account Manager at IDI Ventures LTD, managing PPC online advertising and creating email marketing campaigns.
In addition, Meir owns Marciano Marketing Strategy & Performance, where they managed user acquisition campaigns and developed go-to-market and brand strategies for startup and hi-tech companies. Meir started their career as a Financial Analyst at the Capital Markets, Insurance and Saving Division of the Israel Ministry of Finance, where they collected and audited financial reports, reviewed financial statements, and ensured compliance with regulations.
Throughout their career, Meir has demonstrated expertise in marketing strategy, digital media, user acquisition, SAAS marketing, and financial analysis.
Meir Marciano attended The Hebrew University of Jerusalem from 2008 to 2012. Meir obtained a LL.B degree in Law and a B.ACC degree in Accounting during that time.
September, 2021 - present
Senior Director of Marketing, Foodservice (Brand Building, National + Local Restaurants) at PepsiCo
Senior Director Of Marketing Communications at Northwestern University
Director Of Marketing at Auberge Resorts
Director Of Marketing Strategy at Bucknell University
Associate Director Of Marketing at George Washington University
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