Annette Alsterholt

Head Of Brand Studio at Atlas Copco

Annette Alsterholt has a strong background in marketing and communication, with experience in various roles and industries. Annette started their career at Securitas, where they worked as a Group Leader and Security Administrator before transitioning into the role of Responsible Marketing Communication. During their time at Securitas, they were responsible for campaign planning, advertisement, internet, exhibitions, print productions, and events.

Afterwards, Annette moved on to CEJN AB, where they served as the Manager of Marketing Communication and oversaw the management of the graphical design department. Their tasks included coordinating international marketing activities and managing the production of promotional material for the global sales force.

Annette then joined Chicago Pneumatic Construction Equipment as the Communication and Brand Manager. Their responsibilities at this company included developing and implementing communication strategies, strengthening the brand identity, and delivering communication collateral and tools to support business growth.

In 2015, Annette joined Atlas Copco as the Head of Brand Studio. In this role, they managed a creative communication agency catering to all companies, brands, and functions within the Atlas Copco Group worldwide. Their day-to-day challenges included bridging the communication gap when working across different cultures, interpreting requirements, creating understanding, and matching expectations.

Overall, Annette's work experience demonstrates their expertise in brand management, communication strategy, and coordinating international marketing activities.

Annette Alsterholt has pursued various fields of study in their education history. Annette attended Mid Sweden University in 2007 to study Informatics: Computor Use. In the same year, they also studied Business Administration: Online Customer Relations at the same university. Prior to this, in 2006, Annette studied Informatics: Publishing Online at Dalarna University, Business Administration: Finance and Accounting at Växjö University, and Informatics: Web Design Basics at Umeå University. In 2005-2006, they studied Media and Communication Studies at Kalmar University. Additionally, Annette pursued Business Administration at Uppsala University from 2004 to 2006. In their earlier years, they studied Media Technology at the University of Skövde from 1990 to 1992.

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Timeline

  • Head Of Brand Studio

    March, 2015 - present

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