Martin Čtvrtníček

SEO Lead at Atlas Copco

Martin Čtvrtníček has a diverse work experience spanning different roles and industries. Martin started their career as a Cosmetic Advisor at Oriflame in 2007. Later, they worked as a Financial Advisor at OVB Allfinanz a.s. in 2011. In 2013, they served as a Marketing Assistant at Masarykova studentská unie, where they helped create creatives for campaigns.

In 2014, Martin transitioned into the digital industry, working as a Junior Digital Project Manager at DDB Prague. Martin filtered communication between creatives, DTP, external suppliers, and clients. After that, they joined Lepidus s.r.o. as a Project and Account Manager, where they acquired clients and allocated work to specialists.

Starting in 2017, Martin focused on SEO, working as an SEO Specialist and E-shop Consultant at BESTETO. Martin created standardized SEO products and strategies for clients. Additionally, they worked as an SEO mentor, teaching colleagues and setting up SEO strategies for clients.

In 2020, Martin became a Product Owner and Team Director at Ordelogy technologies, s.r.o. Martin managed a small team and promoted apps within the Mergado ecosystem.

Currently, Martin is working at Atlas Copco as an SEO Lead, starting in 2022. Martin is responsible for leading SEO efforts.

Throughout their career, Martin has gained experience in SEO, project management, client acquisition, and team management, among other skills.

Martin Čtvrtníček attended Masaryk University Brno from 2010 to 2014, where they studied business administration. Prior to that, they attended Gymnázium Vyškov from 2006 to 2010. In terms of additional certifications, Martin obtained a Collabim certified specialist certification from Collabim in 2019. Martin also holds a Google Analytics certification obtained in April 2018 and an Inzerce v Nákupach Google certification obtained in October 2018. Martin has also obtained certifications in Mergado and Digitální garáže from Mergado and Google respectively. Additionally, they have taken courses in Komunikace v Online prostředí a sociálních sítích from Česka spořitelna, a.s. and Podnikání a marketing v 21. století from Know How Klub, although specific dates for these certifications are not provided.

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