Sampada Bhobe

Sampada Bhobe is an experienced marketing professional with a robust background in Account-Based Marketing (ABM) and demand generation, currently serving as Principal Manager for Global teams at Atlassian since April 2016. Throughout this tenure, Sampada has held various managerial positions, focusing on buyer persona analysis, lead generation, data enrichment, and dynamic segmentation strategies. Expertise includes managing paid advertising campaigns, vendor relationships, and collaborating with cross-functional teams to enhance marketing strategies and customer engagement. Prior to Atlassian, Sampada gained valuable experience in business development and marketing through internships and earlier roles, complemented by academic qualifications in international business and commerce from reputable institutions.