Sarah-Marie Cole

VP, Marketing at Atlast Food Co.

Sarah-Marie began her 20+ year career in advertising and marketing at a local radio station in New Hampshire as a promotions assistant, quickly finding a niche as a creative full of big ideas. She moved from radio to the agency world and joined Gigunda Group where her creative contributions had no limits and can still be seen in award-winning experiential campaigns for Procter & Gamble (Tide Loads of Hope, Charmin NYC Restrooms, Bounty Make-A-Messterpiece). She eventually joined Lindt Chocolate and then MegaFood to build and enhance consumer experience - including the development of a transparency platform for the supplements industry. Sarah found her way to the Stonyfield Organic family where she was instrumental in creating the award-winning marketing initiative StonyFIELD’S Play Free, which converted public parks and sports fields away from the use of conventional pesticides. From dairy to cannabis, Sarah joined Curaleaf to solve marketing challenges, storytelling in a highly regulated industry, and build consumer trust while breaking the stigma. Sarah has a long and proven history of building teams, inspiring creativity, and delivering on organizational objectives and success. She has a BS in Advertising and an AS in Marketing from Southern NH University.

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Timeline

  • VP, Marketing

    Current role