Niklas Herbring

Niklas Herbring currently serves as Manager of Partnerships and Business Development at ATP Tour since July 2022. Previous experience includes a variety of roles at Kearney from November 2017 to July 2022, culminating as a Business Development Specialist, and earlier positions in digital marketing and marketing coordination. Niklas also worked as a Tennis Pro at Future Stars Camps, teaching tennis and managing marketing and partnership initiatives. Additional experience includes serving as a Graduate Assistant at Valdosta State University in the Athletic and Finance Department, an intern at Steubing AG focusing on trading operations, and support roles in sports media and sales. Niklas holds an MBA from Valdosta State University and has completed an online program in Sports Marketing at Columbia University, alongside a B.F.A. in Mass Communication with a minor in Sports Broadcasting.