Almitra Inocencio

Almitra Inocencio is an accomplished design and UX research professional with extensive experience in leading teams and driving innovative digital solutions. Currently serving as VP of Design & UX Research at Attentive since September 2021, Almitra oversees a team of nearly 40 designers and researchers focused on enhancing customer experiences in commerce. As a co-founder and managing partner at Definery, established in June 2016, Almitra collaborates with clients to rapidly prototype and refine exceptional digital products. Previous roles include UX Partner at BBVA, Director of Production at Spring Studio, and Engagement Director at Citizen Group, showcasing a strong track record in strategic design leadership. Almitra's academic background includes an Executive MBA from Quantic School of Business and Technology, supplemented by studies at Stanford Continuing Studies and the Academy of Art University. Membership in the Design Leadership Forum reflects a commitment to advancing design leadership practices.