Irina Zhorov

Irina Zhorov currently serves as the Lead HR Business Partner at Attentive, an AI marketing platform, where the focus is on enhancing customer communication through optimized messaging strategies. Previously, during a brief tenure at Salesloft, Irina played a key role in the M&A integration team within the HR workstream. Prior experience includes a significant period at Drift, contributing as a Principal HR Business Partner, providing strategic guidance for various teams, and developing crucial professional growth programs. Earlier roles at TechTarget and SHYFT Analytics involved responsibilities in employee training, performance management, and benefits program design, while initial career experiences included recruitment and HR coordination positions. Irina holds a Bachelor of Science degree in Industrial and Organizational Psychology from Union College.