Travis Hurst

Travis Hurst is the Director of Digital & Performance Marketing at Attentive. Travis has over 7 years of experience in digital marketing, including managing a team responsible for driving 8-figure pipeline results and B2C revenue through direct-response efforts.

Travis has been recognized as performing in the top 10% of employees company-wide (2019) and was responsible for creating and implementing a Full Funnel Scorecard to measure results at the offer and audience level—across the entire funnel—by standardizing disparate metrics and giving specific weights to key criteria (such as qualified leads, sales-accepted opportunities and pipeline). Under their leadership, the paid media B2B pipeline grew by 63% Y/Y and B2C direct revenue by 83% Y/Y (2019 v 2018).

Prior to joining Attentive, Travis was with Pluralsight for 4 years, where they started as Digital Marketing Manager and was eventually promoted to Sr. Manager, Paid Media. Travis also spent 2 years as Digital Marketing Manager at Tamrac.

Travis Hurst received their Bachelor of Science in Business, Management, and Marketing from Weber State University.

Their manager is Sara Varni, Chief Marketing Officer. Travis Hurst works with Allison Kelly - Head of Partnerships, Keri McGhee - VP, Events & Partner Marketing, and Greg Gsell - VP, Product Marketing.