Olly Nicholls

Group Chief Executive Officer at Attraction World Group | AWG

Olly Nicholls has a diverse work experience in the travel and tourism industry. Olly has held various leadership roles and has expertise in commercial strategies, partnerships, and revenue growth. In their most recent role as the Group Chief Executive Officer at Attraction World Group, they were responsible for acquiring Open Pass and establishing strategic partnerships with industry giants such as Disney and Universal. Prior to that, they served as the Chief Commercial Officer, where they implemented commercial strategies, led cross-functional teams, and built high-performing sales and marketing teams. Olly Nicholls is also involved in various mentorship and advisory roles, including being a shareholder at Montana World Investments, an ally/mentor at Travel4Purpose, an Ambassador at ITT Future You, and an ally at Women In Travel CIC. Olly has also served as a mentor at The Manchester Metropolitan University and a Board Director at Open Pass. Additionally, they have been an Advisory Member at the World Travel & Tourism Council and a Non-Executive Director in Tourism at Coventry and Warwickshire LEP Growth Hub. Olly Nicholls' notable accomplishments include achieving significant revenue growth and increasing ridership at City Sightseeing Worldwide. Olly'swork experience showcases their expertise in driving revenue growth, building strategic partnerships, and leading successful teams.

Olly Nicholls attended St Augustine's High School from 1993 to 1998, followed by St Augustines Sixth Form from 1995 to 1998. No degrees or fields of study are mentioned.

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Timeline

  • Group Chief Executive Officer

    June, 2021 - present

  • Chief Commercial Officer (cco)

    August, 2019