Michel Béziat

Michel Béziat is an accomplished professional with extensive experience in luxury brand management and marketing. Currently serving as the Sales Training Manager and Expert Product Knowledge at Audemars Piguet since April 2011, Michel directs the AP Academy and oversees sales training for global staff. Prior roles include Regional Business Development Manager at Audemars Piguet, Products Development Director at Jaeger LeCoultre, and Marketing and Communication Director at Cartier, where Michel executed comprehensive marketing strategies and managed significant product lines. Additionally, Michel has a background in consulting and copywriting, having operated an independent consultancy from 2009 to 2011, and received an MBA in Marketing from HEC Paris.