Alicia Welsman

Alicia Welsman has a wealth of experience in the travel industry spanning over several decades. Alicia started their career at Thomson Holidays in 1987, where they held various management roles based overseas. Their responsibilities included operational and purchasing management for ski lakes and mountains destinations in Italy. Alicia also ensured customer satisfaction, managed the P&L, and implemented product management and development strategies.

Following their time at Thomson Holidays, Alicia joined Avios Group Limited as the Head of Hotel Product. Here, they oversaw the management and purchasing of the hotel product for British Airways Airmiles portfolio. Alicia worked closely with marketing communications to deliver targeted marketing campaigns and achieve maximum contribution to the company's P&L.

In 2007, Alicia joined the Kuoni Group, where they served as a Senior Product & Purchasing Manager. Alicia focused on developing a new portfolio of European activity holidays, including ski, lakes, and mountains destinations. Additionally, they managed product collections for various regions, increasing customer retention and revenue for the company.

From 2008 to 2010, Alicia worked at Thomas Cook Group plc as the Head of Cresta Holidays. Alicia revitalized the Cresta city and short break program by conducting a thorough review of the business and implementing a new strategy to boost sales and profits.

Alicia then moved on to Inghams, where they held the position of Senior Product & Purchasing Manager. Their responsibilities included managing the Italian Ski and Lakes program, purchasing products at the best market prices, and promoting them effectively both online and offline.

In 2014, Alicia joined Just You & Travelsphere (G Touring Ltd) as a Senior Operations Manager. Alicia oversaw the operational delivery of tours, ensuring high-quality service and customer satisfaction. Alicia later took on the role of Senior Product & Purchasing Manager, responsible for product management, pricing, and overall commercial management of the short-haul escorted touring program.

Alicia founded AGW Travel Solutions in 2020, where they excelled at improving product ranges, commercial agreements, e-commerce, social media, and operational delivery. Alicia prioritized exceptional customer service and leveraged their 20 years of success in the travel industry to drive the business forward.

Most recently, Alicia joined Audley Travel in 2023 as a Regional Product Manager. Details about their specific responsibilities in this role are not provided.

Alicia Welsman attended Castle School Taunton from 1974 to 1979, where they earned 6 O level qualifications in various subjects. Following this, they enrolled at Somerset College of Arts and Technology from 1979 to 1981, where they obtained an OND degree in Travel and Tourism.