Becky Duffin

Becky Duffin has a diverse work experience spanning various roles and industries. Becky is currently working at Audley Travel as the Head of Client Communications, a position they have held since July 2023. Prior to that, Becky worked at Flight Centre Travel Group from December 2016 to June 2019, where they served as the Head of CRM and Insights. At Flight Centre, they were responsible for developing and implementing the CRM and retention strategy, managing a team and external agencies, and optimizing marketing activities.

Before their time at Flight Centre, Becky worked at Ambassador Theatre Group (ATG) from May 2015 to December 2016. Becky started as an Email Marketing Manager, overseeing ATG's email campaigns and conducting analysis to inform future campaigns. Later, they took on the role of Acting Senior CRM Manager, where they managed a team and focused on content and contact strategy.

Prior to ATG, Becky worked at Southbank Centre from January 2014 to April 2015 as a Marketing Officer, where they conducted audience research, developed an email marketing strategy, and analyzed sales and audience data. Becky also worked at The Corner Shop PR as a Marketing Coordinator from January 2013 to January 2014, overseeing marketing campaigns for various clients and managing social media accounts.

Becky's earlier experience includes roles at The Watermill Theatre, where they served as a Marketing Officer from November 2011 to January 2013, and as a Marketing Assistant from July 2010 to November 2011. Becky also worked as a Production Assistant at the Oxford Shakespeare Company in 2009.

Overall, Becky Duffin has gained extensive experience in CRM, email marketing, campaign management, data analysis, and team leadership throughout their career.

Becky Duffin completed their undergraduate education from 2007 to 2010 at De Montfort University, where they obtained a First Class BA (hons) degree in Arts Management. In addition to their formal education, they have also obtained several certifications throughout their career. In 2016, they completed the "IBM Marketing Cloud - Fundamentals" course offered by IBM. In 2016, they also obtained the certification for "Customer Decision Journey" from LinkedIn. In 2018, they completed the "Scotwork Advancing Negotiation Skills" course provided by Scotwork. In 2019, they obtained the "CIM From Insights to Strategy" certification from the Chartered Institute of Marketing (UK). Most recently, in 2023, they completed the "Oxford Women's Leadership Development Programme" offered by the University of Oxford.