Wade Beeby is a seasoned professional in the advertising and media industry, currently serving as General Manager at Augusto Group since July 2024. Previously, Wade held the position of Group Head for New Zealand at LADbible Group, contributing to one of the world's largest social publishing platforms. Wade's expertise includes a role as Global Group Strategy Director at Initiative, collaborating with brands like LEGO and Amazon. Additional experience includes mentoring future leaders at NABS, serving as Senior Strategy Director at Essence with a focus on clients like L'Oréal and Google, and leading strategic planning at Wavemaker. Wade's earlier career includes significant achievements at Maxus Global and OMD New Zealand, having a proven track record of driving brand growth and innovative campaigns. Wade earned a Bachelor of Arts in Mass Communication and English from the University of Canterbury.