PW

Paul van Wensveen

Head of Growth at ausbiz

Paul van Wensveen has a diverse work experience in the media and marketing industry. Paul is currently serving as the Head of Growth at ausbiz since December 2020, where they are responsible for revenue and audience growth on web and app platforms. Prior to this, they worked as the Growth Director at Thinksmart Marketing (TSM) from June 2020 to November 2020.

From October 2015 to June 2020, Paul was the Co-Founder & Director at Which-50 Media, an award-winning digital intelligence business information service. During their tenure, they achieved recognition at the Australian IT Journalism Awards for the best title, best business coverage, and best news coverage in the Channel category.

Before that, Paul held positions at Fairfax Media, where they served as the Sales & Operations Director, Content Marketing from June 2014 to September 2015, and as the Director - Strategic Publishing from August 2013 to May 2014. Paul was responsible for the commercial aspects of special reports, features, and supplements, and played a key role in restructuring and merging divisional strategic publishing teams. Paul also formulated the digital strategy to transition the existing business into a viable cross-platform.

From November 2011 to August 2013, Paul worked at Financial Review Group as the Strategic Publishing & Digital Group Sales Manager, where they focused on developing and implementing digital advertising strategies, pricing, rate card creation, and yield management. Paul also had the responsibility of revenue growth for FRG's digital assets and managed a sales team.

Prior to this, they held various roles at Australian Financial Review, starting as a Sales Executive Special Reports in March 2006 and later advancing to Associate Category Manager Special Reports, Special Reports Category Manager, and Category Manager Special Reports & Integration. These roles involved managing special reports and integrating them into the publication.

Overall, Paul van Wensveen's work experience showcases their expertise in growth strategy, commercial product solutions, digital advertising, revenue management, strategic partnerships, and cross-platform advertising.

Paul van Wensveen completed their Bachelor of Science degree in Forestry, Biology, and Ecology at The Australian National University from 1997 to 2000. In 2005, they also pursued a Graduate Certificate in Commerce with a specialization in Media Sales at UNSW.

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Timeline

  • Head of Growth

    December, 2020 - present