Tapio Pallasvirta

Tapio Pallasvirta has extensive work experience in various industries, including automotive, banking, insurance, and marketing. Tapio started their career as a Car Sales & Customer Service Manager at Toyota, where they were responsible for customer service management, fleet & private car sales, sales process development, and marketing activities. Tapio then moved on to Nordea Bank Finland, where they worked as a Marketing Communication professional and a Marketing Manager. In these roles, they handled marketing strategy, media campaign planning, marketing activities, partnerships, and digital performance marketing. Tapio's next role was at Suomen Vahinkovakuutus Oy, where they served as the Head of Online, overseeing marketing, branding, communications, and online sales functions. Tapio also played a key role in developing the company's online presence and achieving substantial market share. After that, Tapio joined Aktia Bank plc as the Director of Digital Channels & Services, leading the bank's online banking offerings and digital marketing & sales. Tapio also served as the Director of Digital Transformation, heading the bank's digitalization strategy work. Currently, Tapio holds the position of CMO/Marketing & CX Director at Autokeskus Oy, where they are responsible for customer strategy, marketing operations, digital development, and CX & brand management. Tapio also serves as a member of the Executive Board and has full budget responsibility. Overall, Tapio's work experience showcases their expertise in marketing, digital transformation, online sales, branding, and customer experience management.

Tapio Pallasvirta holds a Bachelor of Business Administration (BBA) degree from Helsingin kauppakorkeakoulu, which they obtained between 2000 and 2003. Tapio also pursued a Master of Science (M.Sc.) degree in Economics and Business Administration from Aalto University from 2006 to 2010. In 2007 to 2008, they studied at Tecnológico de Monterrey for a specific program known as EGADE. In terms of professional development, Tapio obtained certifications from Google, including Google Analytics Academy in November 2013 and Google Finland Digital Excellence Program in December 2012. Tapio also completed a program in Market Shaping Strategies from Hanken & SSE Executive Education in 2017.