Phil Gamache

Phil Gamache is the current Director of Growth Marketing, Lifecycle at Automattic. Prior to this, they were with Automattic as the Director of Growth and Lifecycle Marketing, WordPress.com. Their mandate was to drive growth and engagement for WordPress.com by making sure the right customers receive the right message at the right time. Phil is also the subject matter expert for all things lifecycle, automation, email, and cross channel personalized campaigns on a global scale. Phil has designed experiments across the funnel with multiple marketing channels aimed at driving more sign-ups, active users, expansion, retention and better experiences for customers. Additionally, they have lead research efforts to better understand customer journeys to improve the development of nurture, onboarding, upsell/cross sell, and advocacy campaigns.

Before their time at Automattic, Phil was a Podcast creator for Humans of Martech. Phil was also a Marketing Automation and Operations contractor for Close from January 2020 to May 2021. Their final previous position was as an Instructor, Marketing Technology and Automation (part-time) at Telfer School of Management at the University of Ottawa from January 2018 to June 2021.

Phil Gamache completed a Marketing Strategy Program at Reforge and an Honours Bachelor of Commerce (CO-OP) in Marketing at the University of Ottawa.

They work with Jary Carter - Chief Revenue Officer, WordPress VIP, Ryan Sholin - Director, Business Development and Partnerships, and Riley Fike - Head of Partnerships, WordPress VIP. Phil Gamache reports to Nick Gernert, CEO, WordPress.com VIP.