Richard LaChance, MBA

Richard LaChance, MBA, is an accomplished marketing professional currently serving as the Marketing Manager at automotiveMastermind Inc., where responsibilities include leading marketing initiatives for Stellantis, BMW, and Chevrolet, along with developing strategies that align with brand objectives. As the Managing Partner of Red Bison Consulting Group, Richard focuses on helping businesses achieve their marketing and profitability goals through comprehensive services such as market research and full-funnel advertising strategies. Prior experience includes roles at Valassis as a Client Coordinator, Moxie as an Associate Project Manager, DDB as an Account Manager, and internships at Droga5 and Leo Burnett. Richard holds an MBA in Marketing, Strategy, and Entrepreneurship from Vanderbilt University and a BS in Advertising from Michigan State University.