Gustavo Mello

Gustavo Mello is an experienced professional in CRM and digital marketing with a track record of driving growth across various companies. Currently serving as Head of CRM, Growth & Canais at AUTOPASS S/A, Gustavo oversees CRM management, performance media, and campaign coordination while implementing advanced tools such as Adobe AJO. Previously, at Movida Aluguel de Carros, significant accomplishments included the establishment of CRM systems and achieving a 100x increase in CRM results over 24 months. Gustavo has also held managerial roles at Via Varejo, Ekko Advantage, Cognatis, and Banco Santander, where achievements included optimizing campaign performance and enhancing data management capabilities. An MBA graduate in Marketing Management from ESAMC, along with a background in statistics, equips Gustavo with a robust skill set for leveraging data-driven strategies to maximize business outcomes.