Brian Castellano

Brian Castellano has worked in the professional world since 2012. In that time, they have held roles at three different companies. From 2012-2016, they worked at FleetWeather as a Marine Meteorologist Technician, where their main duties involved picking accurate wind, swell, and current conditions for vessels all over the world, as well as performing reviews of large marine companies. From 2016-2018, they worked at Oxford University Press as a Customer Service Representative/Higher Education Lead. Brian then moved to Autoshop Solutions, where they have held four different roles between 2018-present: Senior SEO Specialist, Search Engine Optimization Specialist, Senior Client Success Manager, and Customer Account Representative. In these roles, they have set up clients into the proper systems/tools, executed strategies to improve the organic rankings and search traffic, reviewed and analyzed client websites for areas for SEO improvement, adjusted strategy based on search engine algorithm changes, identified relevant keywords, performed onsite optimization, analyzed keywords and SEO techniques used by competitors, kept up to date on both white hat and black hat SEO strategies, tested websites on all browser and mobile platforms, provided SEO analysis and recommendations, monitored, tracked, and analyzed ranking performance, and optimized SEO campaigns as necessary.

Brian Castellano obtained a Bachelor of Science in Atmospheric Science from the University at Albany, SUNY between 2006 and 2011. Brian has also obtained various certifications from Semrush and Google, including Backlink Management Certification, Keyword Research Certification, Local SEO Certification, Google Analytics Individual Qualification, SEO Fundamentals Certification, and Mobile SEO Certification, all obtained between April and June of 2021.