Shelley Lapcevic

Shelley Lapcevic currently serves as the VP of Customer Success at Avalara, where responsibilities include building a new Customer Success organization to support a $1B ARR customer base. Prior experience includes roles at Salesforce as Chief of Staff for Customer Success, overseeing a $16B+ organization and leading specialized success teams, as well as serving as Chief Customer Officer at Assist Inc, where a comprehensive Customer Success practice was established prior to the company's acquisition by Conversocial. Shelley's career also includes leadership positions at Twitter and TapCommerce, focusing on customer retention and revenue growth in mobile app engagement, as well as roles in customer success and sales operations at Salesforce.com and OSIsoft. Shelley holds a Bachelor of Science degree from California Polytechnic State University-San Luis Obispo.