Benoît Gonard

Benoît Gonard serves as Director of Conversion Rate Optimization (CRO) at Avanquest since October 2011, where significant achievements include optimizing conversion funnels for major brands and migrating to a subscription model, resulting in a 70% increase in Lifetime Value. Previous roles at Avanquest involved Digital Marketing Director for Utilities Software and Business Development Manager, contributing to the growth of the Utilities business to a $22 million entity in 2023. Benoît's earlier experience includes positions at Amazon and Micro Application, focusing on merchandising and digital marketing. Benoît Gonard holds a Business School Master degree with a major in Marketing from École Supérieure de Commerce Et de Management, along with studies at Trinity College Dublin.