Erika Fernandez

Erika Fernandez is a seasoned professional with extensive experience in cloud marketing and commercial strategy. Since March 2018, Erika has served as Vice President at AVEVA, focusing on accelerating marketing contributions and revenue growth in the cloud sector, driving SaaS transformation, and developing customer-centric launch programs. Previous roles include Senior Director of Cloud Marketing at AVEVA, Key Account Sales Manager at Schneider Electric, and Technical Sales Consultant at Invensys. Erika holds a Master's degree in Chemical Engineering from the University of São Paulo and multiple specializations in Administration and Organizational Dynamics from Fundação Getulio Vargas. Additional education includes a course in Marketing from Pragmatic Marketing and a leadership program from the Chartered Institute of Marketing.