DN

Daria Smirnova (Nazarova)

Head Of Brand Consideration & Content Marketing at Aviasales

Daria Smirnova (Nazarova) has a diverse work experience in marketing and brand management. Starting in 2019, they worked for Aviasales as the Head of Brand Consideration & Content Marketing, leading a team of 8 and responsible for the brand's social media strategy and growth across multiple platforms. Daria also managed marketing efforts for Aviasales' social media platforms, achieving impressive results in terms of reach and cost per view. Prior to this role, Daria served as a Marketing Manager at Aviasales during the challenging COVID period, where they successfully led influencer marketing on Instagram and TikTok and played a key role in increasing the company's market share. Before joining Aviasales, Daria gained experience as a Junior Brand Marketing Manager, where they focused on influencer marketing, brand awareness, and regional campaigns. In addition to their experience at Aviasales, Daria also worked as a Business Intern at Google in 2018.

Daria Smirnova (Nazarova) pursued their higher education in Russia, starting with their Bachelor of Science degree in International Economics from Moscow State Institute of International Relations (University) MFA Russia MGIMO. Daria attended this institution from 2013 to 2017.

Daria then went on to pursue a Master of Science degree in Brand Marketing from Lomonosov Moscow State University (MSU) from 2017 to 2019. This completes their education history.

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Timeline

  • Head Of Brand Consideration & Content Marketing

    October, 2021 - present

  • Marketing Manager

    July, 2020

  • Junior Brand Marketing Manager

    August, 2019