Brian Miesieski

Mr. Miesieski joined AWH in 2022 and serves as Chief Brand Officer. Mr. Miesieski is a twenty-four-year CPG brand marketing veteran, with the greater part of his career being in the highly-regulated and consumer-friendly beverage alcohol industry, including stints with industry powerhouses AB-InBev and Diageo. Most recently Mr. Miesieski led transformational change overall as CMO for now Top 10 craft brewer SweetWater Brewing Company in both all facets of the marketing and innovation functions, as well as the organization overall as it grew from the 20th largest to #10 while the industry exploded from approximately 4,000 breweries to now 9,000+. During his tenure, while leveraging a core cannabis-adjacent “420 Lifestyle” brand positioning strategy, Mr. Miesieski was a key driver of extending SweetWater’s footprint from eight states to 42, expanding the brand portfolio via a major innovation agenda and into total beverage alcohol, and ultimately orchestrating the company’s sale to Canadian cannabis conglomerate Tilray Brands, Inc as their first foray into the US market.

Specializing in 360-degree, through-the-line CPG brand strategy, consumer/commercial marketing, and innovation, Mr. Miesieski drives all elements of the marketing mix and core to his approach is to not only deliver great marketing behind the organization and its brands to the world, but also as a key partner to internal stakeholders and teams across functions and with customer partners.