Luisa Baeta

Luisa Baeta has extensive experience in design and branding. Luisa currently works as an Associate Creative Director at Axios, focusing on brand design. Prior to this, they were the Head of Brand at Atlas Obscura and a Senior Designer at the same company. Luisa also worked as a Type and Branding Designer for their own business from 2015 to 2021. Luisa has freelanced for companies like Johnson & Johnson and Mucca Design, where they worked on various branding projects. Luisa also has experience as a Font Designer at Dalton Maag Ltd, designing custom typefaces for clients. In the early stages of their career, they worked as a Design Intern at SVIDesign and held positions at FeedMe Music Ltd, GQ Magazine, and Tecnopop.

Luisa Baeta completed their Bachelor of Arts degree in Graphic Design (Visual Communication) from Pontifícia Universidade Católica do Rio de Janeiro from 2001 to 2005. Luisa then pursued a Graduate Diploma in Design for Visual Communication from London College of Communication from 2008 to 2009. Finally, they obtained a Masters degree in Typeface Design from the University of Reading from 2010 to 2011.