Sergey Tabulin

Director, Products and Technology at Axoft JSC

Sergey Tabulin has had an extensive and successful career in various leadership roles within the technology industry. Sergey started their career in 1995 as Key Accounts Sales in Banking & Finance. From 1999 to 2003, they worked as a Territory Sales in Ukraine, helping IBM establish a representative office in Kiev. In 2003, they became a Team Leader for CIS countries, and in 2006, they were promoted to Territory Manager, responsible for sales and management of multiple countries in the region. Sergey achieved significant revenue and profit growth during their tenure. In 2013, they were appointed as the Director of General Business MidMarket and Russia regions, where they launched IBM's Cloud Service Providers business and successfully attracted new clients. From 2016 to 2018, they served as the Director of IBM Cloud, Russia and CIS, focusing on hybrid cloud services and achieving hyper growth in sales. Sergey then joined Oracle as the Senior Sales Director for Applications, where they transformed the business in Russia and achieved double-digit growth. Sergey implemented marketing campaigns and coached the sales team to sell at C-level. In 2020, Sergey became the Regional Director for Russia, CIS countries, Ukraine, and Georgia at Veritas Technologies, where they restructured the organization, achieved significant revenue growth, and introduced an internal training program to improve sales skills and customer satisfaction. Currently, Sergey is the Director of Products and Technology at Axoft JSC, where they are responsible for overseeing the company's products and technology strategies.

Sergey Tabulin holds a degree in Engineering from Moscow State Automobile and Road Technical Institute (State Technical University) (MADI), which they completed between 1989 and 1994. Sergey also obtained an MBA in Diploma in Management from Henley Business School, where they studied from 2003 to 2009.

In addition to their formal education, Sergey has obtained several certifications. In 2017, they became an IBM Recognized Speaker/Presenter and completed the Business and Industry Insight certification. In 2013, they obtained the Financial Selling: Executive Conversations certification, and in 2012, they completed the Advanced Sales Leadership certification. Sergey also holds the IBM Selling Profession Certification - Level II Expert, which they obtained in 2015.

Recently, in August 2021, Sergey achieved the FY21 Sales Achiever certification from Veritas Technologies LLC.

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  • Director, Products and Technology

    August 1, 2022 - present

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