Lisa Zaval

Lisa Zaval, PhD, is a Senior Behavioral Scientist at Irrational Labs, where innovative solutions are designed to drive behavior change using insights from behavioral economics and consumer psychology. As Principal Behavioral Scientist at Limetree, Lisa combines data analytics with behavioral science to enhance customer interactions. In academia, Lisa serves as a Research Affiliate and Adjunct Research Scientist at Columbia University, focusing on the impact of decision contexts on future judgments, with over 2,000 citations and publications in prestigious journals. Additional roles include Independent Consultant at Zaval Behavioral Insights, Science Advisor at See Change Institute, and Behavioral Science Advisor at Throughline Strategy Inc. and Ayogo Health Inc. Lisa’s educational background includes a Ph.D. in Psychology from Columbia University and a B.A. in Neuroscience from Middlebury College.