Brianna Boyer

Brianna Boyer is the current Senior Director of Solution Strategy at AYTM. Brianna has over six years of experience in market research, marketing analytics, and data analysis. Brianna has a Bachelor's degree in Marketing from the University of Texas at Dallas.

Brianna started their career as a data and analytics analyst at Troubadour Research and Consulting, where they worked for six years. Troubadour Research and Consulting is a research consultancy focused primarily on quantitative market research, and specializing in advanced methodologies such as conjoint analysis, MaxDiff, segmentation studies, drivers analysis, multi dimensional scaling, implicit attitude measurement, and more. Brianna worked with some of the biggest brands in the CPG, Tech, Financial Services, and Auto industries, as well as with small start-ups and agencies.

In their current role as Senior Director of Solution Strategy at AYTM, Brianna is responsible for developing and managing the solution strategy for the company's products and services. This includes conducting market research to understand customer needs and pain points, analyzing data to identify trends and insights, and developing go-to-market strategies. Brianna is also responsible for managing a team of solution strategists and working closely with product management, sales, and marketing to ensure that the company's products and services are meeting customer needs.

Their manager is David Handel, Co-Founder, Chief Strategy Officer.