Cristobal U.

Sales Director, Nordics at Azul Systems

Cristobal U. has a diverse work experience spanning over two decades. Cristobal currently works as a Sales Director for Azul Systems, a company focused on providing open-source Java platforms. In this role, they lead a Sales Business Unit and is responsible for establishing and executing the sales strategy for the Nordics region.

Prior to their current position, Cristobal was the Co-Founder and CEO of Analytics10, a company specializing in Business Analytics solutions. Cristobal also served as the Board Member for Inteligencia de Negocios.

Cristobal's entrepreneurial spirit led him to co-found Sales Makeover, a company that helps salespeople and organizations improve their sales effectiveness in the B2B sales environment. Cristobal has worked globally with high-tech customers, providing sales training and planning services.

Before their entrepreneurial ventures, Cristobal held various roles at CA Technologies and its subsidiaries. Cristobal served as a VP and Country Manager, leading teams and developing business strategies in Latin America. Cristobal also worked as a Director for Global System Integrators and Sales Manager for CA.

In 2018, Cristobal participated in the creation of the Digital Unit for ENTEL, where they served as the General Manager. Cristobal defined the business scope of the unit, focusing on AI, Analytics, IoT, RPA, Cloud, Contactabiliity, and Security.

Throughout their career, Cristobal has consistently demonstrated strong leadership and expertise in sales, business analytics, and technology.

Cristobal U. began their education at Granbyskolan from 1979 to 1985, where they completed their basic schooling from grades 1 to 9. Following this, from 1985 to 1988, Cristobal U. attended Katedralskolan Uppsala College, where they studied Social Ventenskap. Later, Cristobal U. pursued higher education at Uppsala University from 1991 to 1997, specializing in Social Science and Computing Science. In addition to their academic background, Cristobal U. obtained certifications in DataRobot Essentials from DataRobot in November 2017 and Solution Selling Instructor SPI from Sales Performance International in February 2015.



  • Sales Director, Nordics

    November, 2020 - present

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