B Lab France
Amira Akl is currently serving as a Community & Engagement professional at B Lab France since January 2024. Previously, Amira contributed to WeDressFair as a member of the selection collective from March 2023 to December 2023, assisting in the creation of ethical and eco-friendly clothing collections. Amira's experience includes a role as Associate Director at Kantar Consulting from February 2018 to December 2022, specializing in research and marketing across various brands and industries, with a strong focus on brand strategies, consumer insights, and market innovation. Earlier positions include Project Director at Flamingo and Art Director at PenguinCube. Amira began the career as an intern at Leo Burnett MENA. Academic qualifications include a Master’s degree in Creative and Cultural Entrepreneurship from Goldsmiths, University of London, and a Bachelor of Fine Arts in Graphic Design from the American University of Beirut.
B Lab France
Created in 2006 and present in more than 60 countries, the B Corp movement brings together a community of more than 3000 companies as well as experts and supporters from civil society. This movement seeks to transform the economy by demonstrating that it is possible for a company to make a positive contribution to society and the environment (one of B Corp's slogans is "using business as a force for good"). It also tries to demonstrate, through the achievements of the B Corp community, that it is possible to reconcile the profit motive (for profit) and the collective interest (for purpose). Almost 100 companies are currently certified B Corp in France. They come from the entire economic fabric (ESS, SCOP, TPE, PME, ETI, CAC 40 and French subsidiaries of foreign groups). This community, which has been present in France since 2015, is very active and expanding.