B4U Network
Manvir Singh Kalsi is a seasoned professional in the music industry with extensive experience in various roles, including Category Head at B4U Network, overseeing Punjabi, Haryanvi, and Hindi Non-Film music, and conducting research on regional languages. As Label Head at MB Music, Manvir manages the production of top Hindi hits alongside leading artists and professionals. Previous roles include Manager at Saregama India Ltd., where responsibilities encompassed A&R operations, content strategies, and relationship building, and Content Manager at Ziiki Media, driving content acquisition and market presence. Manvir's earlier career includes positions at Spice Digital, focusing on digital music distribution and branding, and a role as a Graphic Designer at Sai Cine Productions. Academic credentials include a Master of Business Administration in Information Technology and a Bachelor's degree in Animation and Multimedia from Chandigarh University.
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B4U Network
B4U has been a household name, acting as the ambassador of, and allowing viewers worldwide to appreciate the high standard of entertainment it has to offer. Launching with B4U Movies and B4U Music in 1999, the network has been labelled as the foremost Asian channel to pioneer Bollywood and Indian Entertainment worldwide. Since its inception, B4U has successfully created a brand with a strong momentum, across multiple platforms including TV, Cinema, Press, New Media and Digital. Today B4U is a select top brand on Bollywood Entertainment, Culture and Lifestyle.