Richard Hanna

Rich Hanna is a seasoned academic and marketing professional with extensive experience in higher education and marketing roles. Currently serving as a Professor of Practice and Associate Professor of Practice at Babson College since August 2014, Rich previously held positions as an Assistant Professor of Marketing at Northeastern University from June 2008 to June 2014 and Boston College from July 2003 to June 2008. Prior to academia, Rich worked in the industry as a Senior Pricer at Strategic Pricing Group from 2001 to 2002 and as a Senior Account Executive at Offtech and Ascom Hasler Group during the 1990s. Rich holds a Doctorate in Business Administration with a focus on Marketing from the Questrom School of Business at Boston University, along with a Master's in Marketing Communications & Advertising and a Bachelor's in Marketing, both from Boston University.