BabyBjörn AB

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Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based... Read more

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Stina Westerstad

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Martin Eisele
Global Sales Director
Daniel Svensson
Global Supply Chain Director
Lizzie Chen
Global Direct-to-consumer Project Lead
Anna Björk
Head Of Design
Erik Lindqvist
Global CTO
Eva Andersson
Global Human Resources Director
Jonas Askerlund
Head Of Global Sourcing
Karin Hoxter
Senior Art Director & Koncepdesigner På Babybjörn
Kirill Mikhailovski
HEAD Emerging Markets EMEA
Annika Sander Löfmark
Head Of Communications
Petra Stenecker
Global Marketing Director
Benny Larsson
Strategic Purchaser