Seohee Lee

Seohee Lee has a diverse work experience starting from 2018. In their current role as a CRM & Market Specialist at Babyshop Group, they are responsible for creating and implementing strategies for the South Korean market. Seohee also assists in developing strategies for the global market. Seohee oversees CRM activities including segmentation, testing, deployment, and evaluation. Seohee performs A/B testing to enhance product development, conversion rates, campaign ROI, and sales growth. Seohee takes the lead in integrating Marketing Automation with CRM software and drives the digital transformation of the company. Prior to Babyshop Group, they worked as an E-commerce associate Intern at Gaston Luga and as a Marketing Intern at PELTARION. Seohee also gained experience as a Go-To-Market Intern at EY, a Data analyst Intern at Korea Culture & Tourism Institute, a Marketing Intern at AMCHAM Korea, and a Marketing Intern at SK Telecom.

Seohee Lee obtained their Bachelor's degree in Digital Culture & Contents from Konkuk University, from 2016 to 2020. Seohee also spent a semester as an exchange student at Black Hills State University in 2018. Additionally, they have obtained several certifications including Semrush SEO Toolkit from Semrush in January 2022, Performance Marketing Basics from TUNE in December 2021, Google Ads Display Certification from Google in November 2021, Introduction to SQL from DataCamp in March 2021, Introduction to SQL Server from DataCamp in March 2021, Google Analytics Individual Qualification from Google in September 2020, Convention Meeting Planner II from the Human Resources Development Service of Korea in August 2018, and Microsoft Office Specialist Master Certification (MOS) from Microsoft in February 2013.