Begoña Pino

Begoña Pino has over 15 years of experience in digital marketing and media. Begoña currently works at Bacardi as the Digital Acceleration, Media & Execution Lead for the Iberia cluster, where they focus on disrupting consumer journeys in an omnichannel world. Prior to this, they worked at Hasbro Iberia as the Digital & Integrated Media Manager, where they developed digital and media strategies for their portfolio of brands. Begoña also has experience in digital and media strategies for snacks and nutrition brands at PepsiCo. Begoña has worked with various digital agencies and managed social media strategies for clients such as El Corte Inglés and Milka. Begoña has also taught masterclasses at the Universidad Complutense de Madrid. Earlier in their career, they worked at Zapping M&C Saatchi and MRM Worldwide, where they focused on account management and CRM strategies.

Begoña Pino's education history is as follows:

Begoña Pino completed ThePowerMBA program at thePower in 2021, focusing on the field of Business. Begoña also pursued a degree in Analítica y Monitorización en Medios Sociales (Social Media - Online Reputation) from Universidad Nacional de Educación a Distancia - U.N.E.D. from 2014 to 2015. In 2011, they studied Social Media Management at ESIC Business & Marketing School.

Begoña Pino attended London College of Printing in 1999 to 2000, where they pursued a program in Access to Marketing and Advertising. Begoña completed their Licenciatura (Bachelor's degree equivalent) in Relaciones públicas, publicidad y comunicación aplicada (Public Relations, Advertising, and Applied Communication) from Universidad Europea from 2000 to 2004.