Liza Cortes

Liza Cortes is an accomplished Senior Customer Marketing Manager at Bacardi, with a strong background in shopper and trade marketing across various renowned companies. Prior experience includes roles as Gerente Nacional Operaciones Trademarketing at Bodegas La Negrita and Channel Category and Sales Development at TERRAFERTIL-Nestle, where Liza developed strategic market plans and prioritized growth channels. Earlier positions at Grupo Gepp included Shopper Marketing Manager for Grupo Walmart, leading marketing strategies, and Trade Marketing Manager for various brands. Liza's career began at PepsiCo, serving in merchandising and internal communication roles. Liza holds educational qualifications from EDEM, Universidad Intercontinental, and Universidad Lationamericana.