Ned Duggan

Chief Marketing Officer & President, Bacardi Global Brands Limited at Bacardi

Ned Duggan has a strong background in marketing and brand management. Ned began their career as a Capital Markets Officer at the Inter-American Development Bank from 1998 to 2003. Ned then joined Bacardi, where they held various marketing roles.

Ned started as a Senior Brand Manager for Grey Goose Vodka from 2008 to 2010, followed by a position as a Global Marketing Manager for the same brand from 2010 to 2012. Ned then became a Brand Director for BOMBAY SAPPHIRE Gin and OXLEY Gin in the United States, overseeing a team responsible for brand strategy and performance from 2012 to 2014.

From 2014 to 2017, Duggan advanced to the role of VP Marketing for North America, where they led a ten-person team responsible for the strategy and business performance of various brands, including BOMBAY SAPPHIRE Gin, D'USSE Cognac, and ST. GERMAIN Elderflower Liqueur, among others.

In 2017, Duggan was promoted to VP Marketing for North America, overseeing the BACARDI Rum and DUSSE Cognac portfolio. In 2018, they took on the role of Global SVP of Marketing at Bacardi, and in 2022, they were appointed as the Global CMO and President of Bacardi Global Brands.

Throughout their career, Duggan has demonstrated their expertise in brand strategy, consumer engagement initiatives, and team leadership.

Ned Duggan has completed the following educational programs. Ned attended Harvard Business School to participate in the Executive Leadership Program but did not specify the duration of their studies. Additionally, Ned obtained a Master of Business Administration (MBA) degree from the Texas McCombs School of Business with a focus in Marketing. Lastly, they earned a Bachelor of Science degree in Finance from the University of Colorado Boulder. The specific years of enrollment and graduation were not provided for any of these programs.


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  • Chief Marketing Officer & President, Bacardi Global Brands Limited

    September, 2022 - present

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